Design thinking – do not rush the empathy
Conclusion: Design thinking is increasingly being utilised by organisations in Australia and globally to create new products and services. Based on the current level of adoption by leading organisations and those investigating design thinking it could be considered the next best practice concept. However, like other best practices, it is the art of applying the technique that reaps benefits, rather than just following the process.
In other words it is the nuances that need to be considered closely and not just the elements that can be seen and touched. Understanding the elements of design thinking and, most importantly, applying the right people using the right approach with the right expectations will ensure that the results match the promise. Empathising with users, customers or consumers is the first step in the process and is critical to the success of all the effort that follows.
About The Advisor
Sue Johnston is an IBRS advisor who focuses on strategy and governance of private and public enterprise ICT. She is an accomplished and innovative strategist with more than 25 years’ IT and business experience across the public and private sectors. Sue has held a number of senior executive positions with IT vendors and major management consulting companies and provides coaching to IT teams looking to change the conversation with their customers, their executive and each other. As a CIO, she has led the ICT function through signiﬁcant transformation for organisations such as Department of the Premier and Cabinet, Auscript Australasia and TriCare Limited. Sue has also run a successful software development company and transitioned the company through an acquisition process. Sue chaired Innovation Committee in State Government which was responsible for generating, developing and funding innovative ideas and improving the skills and capabilities of public sector staﬀ in pitching ideas and successfully executing innovation projects.