Improving User Experience: The difference between UX and UI
Conclusion: Organisations globally and across Australia increasingly understand the importance of providing products and services with a great user experience. Global companies and brands such as Google, the iPhone, the iPad, and the Kindle from Amazon have proven that user experience is an important differentiator even when something is not first to market. User experience (UX) is often confused with User Interface (UI) and organisations wanting to improve the customer experience of the products and services need to understand the difference. Organisations may increase their capabilities or engage an experienced partner to assist them to improve their user experience (UX) and it is important to understand the UX and UI roles and then apply them both in the appropriate manner so that they are not producing the wrong thing in a beautiful wrapper.
About The Advisor
Sue Johnston was an IBRS advisor between 2012 - 2021 who focused on strategy and governance of private and public enterprise ICT. She is an accomplished and innovative strategist with more than 25 years’ IT and business experience across the public and private sectors. Sue has held a number of senior executive positions with IT vendors and major management consulting companies and provides coaching to IT teams looking to change the conversation with their customers, their executive and each other. As a CIO, she has led the ICT function through signiﬁcant transformation for organisations such as Department of the Premier and Cabinet, Auscript Australasia and TriCare Limited. Sue has also run a successful software development company and transitioned the company through an acquisition process. Sue chaired Innovation Committee in State Government which was responsible for generating, developing and funding innovative ideas and improving the skills and capabilities of public sector staﬀ in pitching ideas and successfully executing innovation projects.