Marketing Technology Services within an Organisation
Conclusion: Every department within an enterprise is under greater scrutiny to prove their worth. For the IT service department rising beyond a service supplier relationship with the rest of the firm or agency means marketing their wares in two ways:
Delivering services in a timely and responsive manner which like all actions can be a matter of execution;
Opening and maintaining two-way communication channels with all areas of the organisation: necessary to deliver services today and to anticipate next stage requirements. To achieve these aims may require implementing some tried and tested marketing and market research techniques.
Getting the approach to marketing right can make a difference in effectiveness for an organisation, not just for the IT department.