Conclusion: As organisations strive to enhance customer experience, complemented by marketing and sales activities, success will be contingent on IT and business professionals using data literacy skills and being able to implement systems that make it easy to do business with them and understand their buying patterns.

Unless IT and business professionals acquire the data literacy skills needed, and make the right data available, efforts to better engage with customers and prospects will fail to achieve expectations and opportunities will be wasted.

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Alan Hansell

About The Advisor

Alan Hansell

Alan Hansell is an IBRS advisor who focuses on IT and business management. Alan is able to critique and comment on IT and business management trends, ways to justify and maximise the benefits from IT-related investment, IS management development and the role of the CIO. Alan has extensive experience in IT management, consulting and advising senior managers in matters related to IT investment. He was a Director in Gartner's Executive program and adviser to over 50 CIOs and business managers and before joining Gartner a consultant with DMR Group. He also worked as an IS professional, manager and industry consultant for IBM for nearly 30 years. Alan is a CPA and Associate of Governance Institute of Australia.