Conclusion: A product line engineering approach to digital service development and operation can unlock significant value if due diligence is applied when identifying product line stakeholders and product line scope. A successful product line is one that enables all stakeholders to apply their unique expertise within the context of the product line at exactly those points in time when their knowledge and insights are required as part of the organisational decision making process. Good product line architectures align human expertise, organisational structure, business processes, software system capabilities, and value chain integration1 with customers and suppliers.

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Jorn Bettin

About The Advisor

Jorn Bettin