Impressive ROI reports based on nebulous benefit predictions often slip through the approval process at big companies. The numbers presented are often so impressive, or so difficult to understand, that no one bothers to question them. Companies launch big software projects such as enterprise resource planning (ERP) and customer relationship management (CRM) - which can easily cost $50 million apiece at a large company - with a completely false sense of whether the project will pay off.

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Kevin McIsaac

About The Advisor

Kevin McIsaac