Socialisation - an important part of Project Initiation
Conclusion: Customer relationship management, business rules, and portals are typical examples of expensive technical solutions that require strong business leadership to deliver their promises of return on investment. Many IT executives have become aware of such solutions and seen their potential well ahead of their operational counterparts. However, many of these innovations have failed to achieve traction in the first instance as a result of poor socialisation prior to project initiation. Often, organisations shelve these projects for several years after initial failure and kick-starting them again is difficult.