Uncertainty makes for a far better business case than hope
Conclusion:It is tempting to seek out easy solutions for hard problems. Many others must have had similar problems, and a large part of the solution development effort can be short-circuited by selecting an appropriate productised solution – that’s hope. But similarities between problems in different organisations are easily over-estimated – that’s uncertainty. Business cases are strengthened by highlighting key differences to other organisations, and by proposing a path that incrementally removes uncertainty.