B2B Value Capture in the Intangible Economy – Commercial Excellence in Procurement
Optimise B2B value capture from disruptive technologies!
B2B Value Capture in the Intangible Economy – What’s It Really Worth to Technology Buyers?
Technological advancements follow a compressed four-stage market cycle, creating a corresponding value cycle. Early movers in digital sectors secure disproportionate value, challenged by regulation. Intangible assets drive modern value, demanding revised B2B procurement for ecosystem navigation and value capture.
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