Conclusion: Big data not only refers to the growing amounts of netizen-generated online data, it also refers to customer expectations related to the data services provided by corporations and government departments. Increasingly corporate and individual service users expect not only a basic service, but also access to advanced tooling for data transformation, representation, and integration into other systems. In the future, the level of maturity and professionalism of an organisation will increasingly be determined by data-related quality of service characteristics. It is time for organisations to grow-up, and to treat information services as a core product line.

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Jorn Bettin

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Jorn Bettin