Boosting BI with location intelligence
Conclusion: Location, or geospatial information, is a central but significantly under-utilised element of the volume of data created and leveraged by organisations. Location information is simply presented and leveraged as text, e.g. an address. But location information is not just about where an asset or activity is located, but rather, where it is located in relation to other assets or activity. That relationship is best presented visually.