Conclusion:The Web, and social networks, as virtual places of conversation, challenge the role and effectiveness of an organisation’s communication management.

Traditional management and censorship in the unfettered communications world of the Web may only be effective to a limited degree. In this new communications landscape, organisations will have to train staff, and modify their traditional attitudes, to deal with the varied and complex online channels.

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Guy Cranswick

About The Advisor

Guy Cranswick