Conclusion: More organisations are establishing explicit rules governing the use of social media. Any guidelines or functional principles for social media use should be comprehensive and practical.

Most importantly, the rules should be drafted for the specific organisation, not taken from a generic template as they will lack specific and pragmatically understood rules within the particular organisation. In so doing, the guidelines will be unambiguous. In addition, one of the objectives of a guide must be to gain complete cooperation from all staff, and consequently make compliance, and therefore sanctions, easier to apply.

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