Digital strategy: Considerations
Conclusion: A digital strategy and the need for organisations to undertake numerous projects to achieve digital transformation have become the new norm. Digital strategies often require organisations to complete major transformation projects to deliver the outcomes required of the strategy. However, a digital strategy is not just about technology, it is a holistic strategy that involves change across the business processes, to improve both the organisation’s bottom line and the customer experience.
The considerations you must address in development of your digital strategy are much broader than just technology, or indeed just internal business processes or people skills. A digital strategy is about running the business in a smarter, more efficient and effective way, which allows customers improved and faster access to products and services.
For a digital strategy to deliver the best outcomes for the organisation, the customer experience must be the key consideration. Only from the customer’s perspective can the considerations of people, process and technology be best achieved.
About The Advisor
Mike Mitchelmore
Mike Mitchelmore is an IBRS advisor specialising in the areas of ICT strategy, program and project management, ICT service delivery and telecommunications. Mike has more than 40 years of experience in the ICT industry during which he has successfully led engagements in the design and deployment of a global telecommunications networks and IT platforms, negotiated managed telecommunications services, introduced new capabilities for call centres and consolidated ICT systems to focus on service delivery for citizen facing services. Mike has also assisted clients in ICT strategy, support planning, system design and architecture, and procurement strategies. Mike is a graduate of the Australian Army Command and Staff College, and the Royal Military College of Science (UK). He holds a degree in Social Science (human resource development), and graduate diplomas in Management Studies and Telecommunications Systems Management. Mike is a certified PRINCE 2 Practitioner and an ITIL (V2) Manager.