Conclusion: The seemingly growing deployment of enterprise social media may add another layer to organisational communications and collaborative suites; or it may replace them altogether. At this stage definite judgement is not possible, given the varying feedback on usage, value and overall benefits.

Ostensibly these tools are being introduced to improve collaboration and productivity. Yet the evidence is not conclusive on those criteria. Nevertheless, it is not necessary to rationalise such deployments on efficacy criteria alone.

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Guy Cranswick

About The Advisor

Guy Cranswick