Conclusion: Tesco’s move to sell its own brand of software has been perceived as a direct threat to Microsoft, but the UK retailing giant signals several broader effects for IT vendors and suppliers, for users, and an opportunity for other companies.

As the world’s fourth largest retailer, Tesco’s market share influences markets and by selling its branded software, it may, over the next two to three years, be a catalyst for change in the consumer software industry.

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Guy Cranswick

About The Advisor

Guy Cranswick