VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
Is Your Enterprise Architecture Ready For Digital Transformation?
- Wissam Raffoul
- Strategy & Transformation
Enterprise architectures that only focus on IT standards compliance are ineffective for the digital world. They must evolve to endorse efficiency principles and drive business performance improvement.
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