Conclusion: Although without a firm launch date, the Google phone offers another interesting facet of Google’s relentless pursuit of digital media domination. While it may add some interesting competition to the mobile market, telephony is the least interesting aspect of the innovation.

The potential – at this stage that’s all there is – of Google’s phone on search and mobile directory services, all of which are related to advertising, looms larger and larger. It may a genuine catalyst in the development of Web 2.0 services, and along the way cause some anxiety to traditional media, Telco and directory service providers.

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Guy Cranswick

About The Advisor

Guy Cranswick