VENDORiQ: Canva’s Creative OS is a Strategic Attack on Adobe’s Fortress
Canva is challenging Adobe’s market leadership by offering free professional tools (Affinity) and launching an AI-driven Creative Operating System for enterprise content scale.
Marketing IT Internally
To enhance the relationship between the clients and the IT Department it is important that IT’s contribution is marketed successfully internally. Encouraging and implementing a service mentality within the IT department, constantly delivering a high level of service and support, and ensuring the transparency of IT through constant, good quality communication to IT users are important factors in marketing IT internally.
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