Conclusion: In recessions focus falls on efficiency and productivity. It becomes fundamental to a survival strategy. Designed to assist organisations with the productivity concept, Telstra’s Productivity Indicator1 offers some solutions but fails on methodological grounds and therefore on the application of its tool.

Now is the time to understand productivity because if not already, then it will become the dominating idea of business for the next two years. Firstly it will be used to make some drastic decisions and secondly it will be applied on the other side of recession. Knowing well and measuring productivity will be essential to manage organisations through this crisis and beyond.

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Guy Cranswick

About The Advisor

Guy Cranswick