Conclusion: Ticketing and other forms of transactions are essential elements to make other forms of non-cash and mobile financial transaction become habitual to customer behaviour. The familiarity of using the mobile device in such a way, with guaranteed security and convenience, is fundamental to user acceptance. It will help encourage all trust-based mobile interactions on a wider scale.

While smartcards have been seen as the transport ticketing solution there are risks and costs. Ticketing solutions built on smartphone platform is the obvious choice for transit authorities and other organisations that offer services to large groups of users and must manage their use of the service.

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Guy Cranswick

About The Advisor

Guy Cranswick