Conclusion: Web delivered applications, along with specific Web 2.0 tools, have created new, and possibly higher expectations of online interaction from users. As government, at all levels except local, continues to examine ways to deploy these tools and raise its interactive capabilities, it will have to develop customer-centric techniques and possibly behaviour too, or else stumble in the attempt.

In evolving customised government channels the planning process will need greater attention than has hitherto been given to government channels and website content management. In addition, considerations of technology deployment will require a deeper level of strategic priorities and future proofing.

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Guy Cranswick

About The Advisor

Guy Cranswick