Conclusion: Exploring better content management solutions to remain competitive and to raise the value of online investments is a wise policy to adopt now. With much slower economic prospects ahead, gaining greater efficiency or reaching users in better ways is going to be necessary.

For commercial websites the criteria to implement content management should be underpinned by usage – that is, click rates, content access and so on. The web sites that create dynamic – and personalised – online environments are more likely to outperform stale Web sites. Having a better content management system process may also use resources more efficiently and help align an organisation’s objectives to the new business conditions.

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Guy Cranswick

About The Advisor

Guy Cranswick