Conclusion: The calculated process by which the Facebook message is intended to corral investors, marketers, users and others into the world of ‘social’ is breathtaking. The reality is more complex, less easily believable, and should make any organisation involved with social media ask questions.

Because Facebook (and social media generally) is still developing, it is necessary for organisations using the media to set their own metrics and build knowledge.

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Guy Cranswick

About The Advisor

Guy Cranswick