Conclusion: There are two broad groups of digital strategies – bold and defensive. Companies that choose bolder strategies tend to be more successful. However, there are good reasons why certain enterprises should consider choosing more conservative defensive digital strategies as there are still benefits to be gained from this approach. Strategy selection depends on a variety of factors, including industry forces and other factors which make each enterprise unique. It is important not to be half-hearted about digital ambition – defensive strategies are not sufficient in the long run. Strong and committed leadership at the top and throughout the organisation is still crucial to the successful implementation of digital initiatives.

Existing Client Login



Read more ...



Ewan Perrin

About The Advisor

Ewan Perrin

Ewan Perrin was an IBRS advisor from January 2019 - September 2019 who focused on strategy, business alignment, leadership and culture, and risk management. As a CIO and senior IT executive in the Australian government he delivered transformational change, including the Federal government’s first offshore hosted Cloud solution. He chaired the Australian Government CIO Forum, bringing over 50 CIOs together to collaborate on cross-agency and broader industry issues and initiatives. He has established an award-winning program management office, achieving international recognition by the Project Management Institute as an ‘Outstanding PM Organisation’. Prior to joining IBRS, he was an Executive Partner with Gartner based in Singapore, providing mentoring, coaching and strategic advice to CIOs and other IT leaders across Southeast Asia. He has worked extensively with Board and CEOs across many industries on delivery of strategic IT programs, both as an advisor and as a consultant. Ewan is a graduate of the Australian Institute of Company Directors and is a company director in the human services sector.