Conclusion: Many industries: finance, media, agribusiness, and education, to name a few, are talking up their growth prospects via NBN. The logic seems to be that the faster and extensive network will leverage their opportunities and improve their terms of business.

To understand which industries are more likely to prosper with NBN it is necessary to analyse three factors: timing, and with it market scalability; industry segment; and finally, productivity.

Unless and until these factors are brought to analyse the economic potential it is impossible to sift the possible from the wishful hopes.

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Guy Cranswick

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Guy Cranswick