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Conclusion: Organisations everywhere have been embracing agile as a project delivery approach, agile for creativity and product development and even agile and lean for new business models. Seeking to fast-track their way to value often means embracing the minimum viable product (MVP) method. MVP is often bandied about but rarely is this method being utilised as intended. The reasons are many and varied and understanding what MVP really is and how to leverage the method effectively can provide significant value for teams and organisations alike.

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