Conclusion: Cyber security can be perceived by outsiders as an occult domain. Psychologically, people can respond in many ways to something they do not understand with responses ranging from denial to fear. Consequently, a frequent challenge to better security maturity is inertia, rooted in ignorance. It is imperative that security practitioners break down this barrier by communicating with decision makers in a way that empowers the decision maker. Consequently, valuable conversations about risk and threats can be grounded in conversations about reliability, resilience, safety, assurance and reputation. Security may not need to be mentioned and, in many cases, even raising the label of security can undermine initiatives that had security as an objective.