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Conclusion: In recessionary economies, as in war, values and behaviours change in response to the times. Formerly valued business success factors may no longer apply; management thinking once considered outmoded may now have new relevance. At an organisational level, focus is likely to be on the lower strata of Maslow’s hierarchy of needs1. Indeed, C-level executives will be appraised on their ability to contribute to meeting these needs.

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