VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.
CIO Handbook Part 3
- Mike Mitchelmore
- Strategy & Transformation
The CIO handbook is designed to assist new CIOs in understanding their role, and older CIOs to consider whether they could do things differently.
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