Why It’s Important
The acquisition and integration of Own will enable Salesforce to address customer pain points that have contributed to the perception that Salesforce’s native backup and restore options are inadequate for contemporary and future data protection, compliance and data analytics demands.
Own, previously known as OwnBackup, provides a range of capabilities that Salesforce native backup tools do not, particularly its ability to deliver point-in-time data and meta-data backup, recovery and comparison that complement its ability to provide audit trails that fully adhere to stringent compliance standards such as GDPR or HIPAA. Own also supports the export of Salesforce data to Snowflake and Azure Blob Storage enabling effective data management and analytics. Additionally, Own has made significant investments in AI and data discovery allowing organisations to analyse historical SaaS data and utilise it as a strategic asset.
Who’s Impacted
- C-Suite
- CIO and CTO
- CISO
- Audit and compliance
- System administrators
- Data and analytics teams
What’s Next?
- Revisit your Salesforce backup and restore strategy. This acquisition is a timely reminder of just how important it is to back up your Salesforce metadata. It is essential for safeguarding your organisation’s customisations, data relationships, ensuring business continuity, and enhancing recovery efficiency. Reflect any changes in your overall disaster recovery, business continuity and cyber security plans.
- If you are using OwnBackup as a backup and recovery solution for non-Salesforce platforms such as AWS, Service-Now and Microsoft, revisit OwnBackup’s product roadmap to ensure that they continue to invest in building capabilities across these platforms.
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- VENDORiQ: Salesforce Introduces New Generation of Einstein
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