VENDORiQ: Salesforce Introduces New Generation of Einstein

Why It’s Important

Integrating generative AI into existing core business solutions is the fastest and arguably most effective way for organisations to leverage the benefits of AI, allowing for intelligent recommendations and streamlining repetitive tasks. However, it is important that the organisation implements digital literacy training, so staff can oversee the accuracy and appropriateness of the information generated by such tools. To complement this, enterprises must invest time in developing governance policies and ethical guidelines to ensure the responsible use of AI both internally and externally.

Who’s Impacted?

• C-Suite
• CIO and CTO
• SaaS project managers
• Human resource/learning and development teams
• End-user computing/digital workspace teams

What’s Next?

• Ensure that a structured AI usage/governance framework is in place. 
• Formally revisit the organisation’s digital literacy maturity in light of the tsunami of AI capabilities that will be deployed within SaaS applications that staff already use.

Related IBRS Advisory

1. Three Methods to Baseline Your Organisation’s Digital Adoption and Literacy Levels
2. Doing AI Intelligently – Webinar And Presentation Kit
3. VENDORiQ: Salesforce Announces Einstein GPT And Data Cloud Integration To Flows
4. VENDORiQ: Salesforce Launches Generative AI CRM Technology