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Conclusion: Microsoft’s consumer-led strategy for Windows 10 will create ‘pester power’ for the new OS within the enterprise. However, simply upgrading to Windows 10 will re-entrench old assumptions, and continue an out-dated SOE model, yet with no additional business value. An alternative approach is to delay the introduction of Window 10 while a new digital workspaces strategy is developed to transform the business environment. A digital workspace strategy will take time to define and execute, so the CIO must prepare activities to avoid the negative impact of pester-power, while engaging the business in a re-envisioning of the work environment.

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