Workforce Transformation

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15 January 2021: Samsung released a set of three Galaxy S series smartphones, aimed at the consumer market. All models support 5G. The high-end model - the Galaxy S21 Ultra - has features that rival its flagship executive-level smartphone, the Galaxy Note. In addition, the announcement stressed Samsung’s workplace features:

• Wireless DeX for using smartphone as desktop
• Office 365 integration
• Knox Suite for device management and end-point security.

Why it’s Important

Despite the market for smartphones declining sharply in 2020 (a drop of 16 percent), Samsung gained around 5% market share. The decline in the market is due to consumers retaining their smartphones for longer periods of time due to the increasing costs of premier devices.  

Samsung’s efforts to sell into enterprises - blending consumer and enterprise features - are proving effective in shoring up its strength against rivals. The vendor has been making inroads into the enterprise space with both consumer-grade devices and semi-ruggedised devices. The S21 series of devices support Samsung’s enterprise security features, DeX and the Knox (as well as third-party) end-point management services. 

The devices also include new cameras that make them attractive for field-based asset management activities. The S21 Ultra is a large format device that supports pen-input (via an add-on pen and case) positioning it against Samsung’s popular Galaxy Note.

Who’s impacted

• Field support teams
• Telecoms / comms teams
• Workforce transformation strategists
• End-point / security teams

What’s Next?

While Samsung’s DeX feature is interesting, IBRS has seen very few organisations launching DeX desktop experiences from smartphones. For now, this remains an ‘experimental’ idea, limited to tech. However, launching DeX desktop experiences from tablets is growing in popularity.

Samsung is betting heavily on 5G, especially in regard to new services on its devices. The new cameras can produce not only high-resolution images, but high-colour sensitivity (12-bit) RAW images and depth of field information, which open up new applications for asset management, field maintenance, and design. Any files that leverage these camera capabilities will be large. 5G networks will make such files viable in field applications.

From recent client research, IBRS notes that organisations using premium consumer-grade devices (namely Apple and Samsung) for field force tasks overestimate the battery life of these devices, and as a result, the replacement cycle needed. When such devices are used for ‘typical’ consumer use, batteries last for 3-4 years before their capacity diminishes to a point where they are problematic. In contrast, such devices used for field-forces result in batteries decaying within 2 to 2 ½  years. Therefore, buyers of enterprise smartphone devices need to monitor device health, adjust their device procurement lifecycles - and budgets - accordingly.

Samsung’s new S21 range supports enterprise features and cameras that make them attractive for field use. The range of price points for the S21 series make them attractive against their rival in enterprise smartphones.

Related IBRS Advisory

1. Redefining what ruggedised means
2. Keeping your mobile device strategies up to date

Conclusion: Despite decades of investment in new technologies and the promise of 'digital transformation', workforce productivity has languished. The problem is that technological change does not equate to process nor practice change. Put simply, doing the same things with new tools will not deliver new outcomes.

The mass move to working from home has forced a wave of change to practices: people are finally shifting from a sequential approach to work to a genuinely collaborative approach. And this work approach will remain even as staff return to the office.

The emerging wave through 2020 and beyond is process change: continual and iterative digitisation of process. Practice and process changes will be two positive legacies of the pandemic.

Conclusion: Since the rise of personal computing in the 1970s, organisations have focused on acquiring digital tools and, since the late 1990s, on promoting digital skills. While we are now in the midst of the fourth industrial revolution, where digital skills are essential, the so-called soft skills of employees also need to be constantly updated and upgraded.

Conclusion: Creating an environment in which IT and business professionals can adapt to a new and remote (also known as alternate work) environment will test the ingenuity of many senior managers.

To meet the challenge, managers must help their staff avoid being anxious and isolated and enable them to easily access their peers for advice and guidance. Failure to keep contact could lead to a decline in productivity and staff not feeling part of the team. Alternately, not having to travel to work sites and work prescribed hours can be a blessing for others.

Conclusion: Organisations should tap into their management team (department heads, managers and team leaders) to keep their working-from-home employees committed to the organisation. These organisational leaders have the most direct relationships and therefore are the most qualified to invite engagement from employees and other stakeholders. However, new models for engaging and measuring employees are needed that reflect the shift to virtual teams and virtual management: there is a shift from managing by activity to managing by trust.