Organisations can no longer manage information manually; the sheer volume, or ‘information hyperinflation’, makes it impossible. While many are eager to apply generative AI to their corporate data, this is the single biggest risk they face. Without meticulous, pre-emptive governance, these AI tools will leak sensitive and private information.
The only way to deal with this challenge is to enlist a different kind of AI. The solution lies in what we call content cognition—an evolution of auto-classification that uses powerful AI to understand, classify, and apply governance rules to information at scale, as soon as it is created.
This approach transforms risk management. It allows information teams to automatically map where their biggest risks lie and prioritise their efforts. Furthermore, it unlocks new value by enabling organisations to analyse their unstructured documents as if they were structured data.
The key takeaway is that you need AI to prepare for AI. Before letting powerful search and generation tools loose on your data, you must first use intelligent tools to clean up, classify, and govern it.
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