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By Guy Cranswick

The standard method to assess the future is through the type and function of technologies. The starting point is the way new technologies modify processes and thereby rebalance requirements and outputs. An alternative approach is to examine how executive management will adapt to technological innovation, because management maintains longstanding principles and objectives that are noteworthy in the implementation of technologies.

The rate of change can appear dazzling and complicate accurate perceptions and understanding of long-running forces. The way to solve this common problem is to use fundamental principles, or axioms, in order to forecast a plausible view of the future. This method was done in a 1958 Harvard Business Review article (‘Management in the 1980s’, Harold J. Leavitt & Thomas L. Whisler, https://hbr.org/1958/11/management-in-the-1980s), in what transpired to be a remarkably prescient examination on the state of management in the 1980s. The article is also notable for using the phrase ‘information technology’ for the first time.

We propose, in similar spirit, a generational look into the future using the same principles. It should not be read literally. Twenty-five years is too distant to be confident of any forecast and the 1958 paper more closely modelled the 1990s, which demonstrates that forecasts can miss, although not be entirely useless.

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