Workforce transformation: The four operating models of business intelligence
Conclusion: One of the misconceptions in business intelligence (BI) is that the goal is to capture and report upon all available data. This misses an essential business maxim: data is only useful when it is applied deliberately and with a clear goal in mind.
Too often, an organisation’s focus on BI quickly moves from aspirational principles of ‘being a data-driven business’ to discussions of technology architecture and data governance. However, it is dangerous to focus on simply hoarding data in the hope it will be useful in the future. What extracts value from data are steps taken after collection. And to define those steps, an organisation must first define the purpose to which the data will be applied.
IBRS has identified four increasingly sophisticated business models for how data can be applied: business reporting, data visualisation, key performance dashboard and predictive decision support.