Introduction to User Experience Research Practices for IT Teams

User experience research is crucial because when design neglects end-user input, it can hinder product adoption. In the digital realm, inadequately researched online designs and interfaces lead to user frustration and abandonment. The question for IT teams is: How can we ensure user-centric design to optimise digital experiences and prevent user dissatisfaction?

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NBR

Complex Digital Govt Services Causing Users to ‘Disengage’ – NBR – 21 November 2023

“We must now address the root causes that go beyond connectivity. Rather than focusing on big innovations that require significant investment, it is better to focus on enriching existing services with empathetic delivery design principles and guide citizens through the service.” Dr Joseph Sweeney

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