
VENDORiQ: AI Orchestration Over Model Supremacy – Adobe’s Enterprise Conductor Strategy
Adobe’s strategy signals a shift from tool vendor to AI workflow orchestrator, prioritising efficient, brand-compliant content scaling over raw AI model power.

Adobe’s strategy signals a shift from tool vendor to AI workflow orchestrator, prioritising efficient, brand-compliant content scaling over raw AI model power.

Adobe’s new Firefly Foundry offers bespoke, brand-specific Generative AI models using proprietary IP, securing brand integrity while scaling content production.

StarCoder2, an open-access code LLM, offers customisation for enterprise development, but requires governance for DevOps integration.