Citizen Facing Digital Services in Local Government: More Than User Journeys – Webinar and Presentation Kit

Councils' digital strategies often fail vulnerable citizens. By adopting empathic design and optimising existing tech, executives can improve equity and efficiency.

For senior ICT and business executives, IBRS’s recent findings serve as a critical wake-up call regarding the true ROI of digital transformation. While recent investments have streamlined services for affluent constituents, they have largely failed to support the most vulnerable citizens, who remain the most costly to support through manual channels. For leadership teams, addressing this ‘digital disadvantage’ is no longer just a matter of equity; it is a fiscal necessity to unlock genuine operational efficiency and reduce the service delivery burden on constrained budgets.

In this webinar, IBRS advisors Dr Joseph Sweeney and David Beal explore the root causes of digital exclusion and how traditional user-journey mapping often overlooks high-friction cohorts. The discussion focuses on low-cost, empathic design practices that maximise existing technology investments rather than requiring expensive new platforms. By prioritising the right processes for digitisation and pragmatically assessing the role of AI, councils can bridge accessibility gaps and ensure that digital shifts result in measurable gains for both the organisation and the entire community.

As local governments navigate increasing economic pressures, resetting service delivery expectations is paramount for long-term sustainability. Watch the full recording and download the presentation kit to learn how to refine your digital roadmap and deliver equitable value across all demographics.

Webinar

Presentation Kit

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