IBRS Radar: n3 Hub

Overview of the Company

n3 Hub started out as n3 Group before acquiring Sydney-based customer data platform Fulcrum Hub in 2019. The company provides the Single Customer View (SCV) feature through the proprietary Customer Data Platform (CDP). It helps marketers access consistent customer data from multiple sources at scale. The platform collates disparate data silos from across the enterprise into a unified customer view, that can be conveniently segmented and disseminated across diverse marketing platforms for personalised customer experiences. The company has also earned ISO 27001 and SOC2 certifications.

Services and Products

The company offers the following products:

• CDP – combine various data sources to generate an SCV, which can be leveraged to create segments for more precise and expedited actionable insights. The platform’s native tag and data acquisition API enables direct data gathering from digital sources.
• Marketing Operations Platform (MOP) – manages end-to-end marketing campaigns such as customising and deploying workflows, collaborating with internal and external stakeholder, and offering full visibility of campaigns.
• Customer Communication Platform (CCP) – allows users to build a single customer view from the enterprise customer data from any source while ensuring that all data is stored in identified locations and systems with controlled access

n3 Hub caters to different marketing needs through the following services:

• CDP deployment
• CDP management and support
• CDP custom development
• Marketing campaign management
• Marketing data acquisition, analysis and reporting
• Technology management
• Onshore marketing operations-focused consultancy

The company’s suite of solutions provides the following capabilities:

• Lead scoring – determine leads easily based on assigned scores calculated using their online and offline behaviours
• Marketing attribution – create segments and customised customer journeys
• Marketing integration – configure custom integration capabilities when connecting to marketing data sources
• Marketing segmentation – develop audience segments that can be shared with other marketing platforms
• Offer decisioning – leverage the platform’s built-in offer and content selection algorithm for optimising offers to customers
• Offline and online audiences – support boosting segmentation and personalisation options
• Paid media targeting – share first-party customer data with advertising platforms
• Privacy and regulatory compliance – ensure full auditability of entire marketing segments
• Single customer view – enable multichannel campaigns by sourcing all data from many sources into one place

Benefits and Value

IBRS sees a key differentiator for n3 Hub as the availability of a semantic data layer that sits across its clients’ existing solutions. Semantic data layers allow marketing teams to harness information across diverse marketing systems, without needing to manually understand databases and integration strategies. This enables enterprise data teams to work on complex sources of marketing data, without being overwhelmed with the nuances of the data architecture.

Customer Profile

The customer data platform company caters to different industries in need of CDP development and configuration to better manage their campaigns. Some of its enterprise clients include SBS (Special Broadcasting Service), Suncorp, Foodstuffs and Westpac.

Generally, the vendor targets medium tier enterprises that deliver personal communications or experiences to between 50,000 or 150,000 customers.

Disclaimer

IBRS Radar papers are not endorsements. They are part of our commitment to raise the capability of the domestic ICT industry.

The IBRS Radar series provides high-level snapshots of local Australian and Asian technology vendors and service providers. The goal of these snapshots is to raise awareness of local firms that may be overlooked by the large international advisory firms, or that may lack the marketing budget of the industry giants.

IBRS selects these vendors based on their progress within, and relevance to, trends in the Australian and Asian ICT landscape. These snapshots are not paid engagements. In most cases, the organisations selected for IBRS Radar come to IBRS’s attention during conversations with their clients, and during our regular conversations with senior local ICT executives and their teams.

Information presented in these snapshots is gathered through interviews with the vendor’s senior executives, and, when possible, validated by discussions with their clients.

If you wish to explore the relevance of a vendor to your own projects, you can submit an inquiry to IBRS.