VENDORiQ: Logitech’s New Webcam – A Sign of the Times?

Logitech launched an alternative webcam model to its more expensive model. How does this fit the needs of hybrid workers and their collaborative practices? Is cheaper still good enough?

The Latest

21 February 2023: Logitech released the Brio 300, a high-resolution webcam with an auto-light correction feature. It contains the exact full HD resolution as the high-end Brio 500 but retails for less than 35% of its big brother. This is due to the removal of autofocus and noise-cancelling microphone.

Why it’s Important

As hybrid work has become common, even after lockdowns, there is a continued growing demand for devices supporting team collaboration. Video conferencing vendors have been quick to capitalise on this trend, offering a range of products that can help organisations to facilitate collaboration and communication among their in-office and remote employees. One such device that has seen significant improvements is the webcam, with some models incorporating new features such as AI-based facial enhancers and on-screen illusions that simulate eye contact to improve the user experience. However, such devices have traditionally come at a much steeper cost than their more basic counterparts.

To ensure a consistent and standardised user experience across different devices and brands, enterprises should establish design protocols for cameras and meeting environments, both within the office and for remote workers. It is also important to prioritise the standardisation of features over brand or device models to reduce usability issues for staff.

As demand for camera devices continues to surge, supply chain issues and longer procurement cycles have emerged as significant challenges for businesses. Due to these constraints, multi-vendor procurement is becoming the norm as companies look to identify alternative suppliers and diversify their procurement sources to mitigate supply chain risks.

Who’s Impacted

  • CEO
  • Procurement teams
  • IT teams

What’s Next?

  • Organisations must be prepared to work with a range of vendors and technologies to ensure they have access to the necessary devices and tools to support their hybrid workforces, while simultaneously looking for standard usability.  
  • As hybrid and remote work continues, businesses should re-evaluate budgets for collaboration tools, standardising features and design protocols, and explore innovative technologies to enhance the user experience. 

Related IBRS Advisory

1. The Security Impact of Remote Working: Find the Gaps in (Zero) Trust

2. Teams governance: Five essentials

3. An Executive’s Guide to Identity and Access Management

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