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Voiceform is a specialised technology firm leveraging artificial intelligence (AI) to innovate data collection and analytics, particularly through voice-based interactions. By integrating AI-powered voice capture and analysis into survey methodologies, Voiceform aims to provide businesses with richer, more nuanced qualitative insights at scale, bridging the gap between traditional quantitative surveys and in-depth qualitative interviews. This approach aligns with key trends in AI’s impact on business intelligence, particularly in enabling natural language interfaces for data interaction and the drive to unlock previously inaccessible dark data.