User experience research is crucial because when design neglects end-user input, it can hinder product adoption. In the digital realm, inadequately researched online designs and interfaces lead to user frustration and abandonment. The question for IT teams is: How can we ensure user-centric design to optimise digital experiences and prevent user dissatisfaction?
How User Centred Research and Design Turns Into Digital Products and Services – Presentation Kit
Digital products that are not designed with the end-user cause poor adoption, frustration and wastes time, money and effort. This pack outlines how development teams can avoid these pitfalls and apply simple, scalable user research methods.