As a consequence of the Internet, and with it, the development of several technologies, and e-commerce (and piracy, too) and now, all things ‘social’ there is an expectation that disruptive innovation is critical to success. More than that: disruptive is the key to success, and without it businesses will die. Survive or die; it’s either/or. The choice is clear.

In the US, as each new social media IPO is a success, the disruptive power of social is proven and now figuratively slapping the faces of tired old enterprise IT. Look at the P/E ratios of Cisco and Microsoft and Google – too low and unexciting because they are not disruptive. They are like remnants of the US steel industry, slowly rusting.

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Guy Cranswick

About The Advisor

Guy Cranswick