IBRS Radar: Customer Science Group
Customer Science Group is an Australian customer experience (CX) consultancy specialising in research, design, automation, and reporting to enhance service and operational efficiency for organisations.
Are Bots Destroying Your Email Marketing Efforts?
- Joseph Sweeney
- Strategy & Transformation
Bots scanning emails inflate metrics, with 2M out of 14M 'opens' annually being non-human. Don’t let false data drive your decisions.
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