
Trends for 2026 – Come to Jesus Moment
Most annual trend predictions are little more than marketing disguised as foresight. Market modelling designed to drive consumption rather than economic modelling designed to drive value.

Most annual trend predictions are little more than marketing disguised as foresight. Market modelling designed to drive consumption rather than economic modelling designed to drive value.

Leaders are prioritising operational optimisation and procurement, whilst navigating AI governance to future-proof their digital strategies.

A recap of important vendor announcements this month, such as a product launches, M&A, or changes in licensing agreements.