Creating a mobile strategy - do you have an over-reliance on populist models?
Conclusion: Several models exist for planning mobility around broad categories of mobile worker. While useful, these models are being overused, placing emphasis on the wrong aspects of mobility without deep consideration of the processes and applications being addressed. The basic tenet appears to be ‘build it and they will come.’ That’s fine if you are building a field of dreams, but not so good if you are spending $1.5 million on a new IT architecture. Instead, strategic plans for mobility should consider that different workers will use different applications at different times for different purposes. Planning for mobile collaboration must start with a thorough understanding of staff functions, their information and application needs, and then apply these information needs and applications to categories of mobile usage, not users.
About The Advisor
Dr. Joseph Sweeney is an IBRS advisor specialising in the areas of workforce transformation and the future of work, including; workplace strategies, end-user computing, collaboration, workflow and low code development, data-driven strategies, policy, and organisational cultural change. He is the author of IBRS’s Digital Workspaces methodology. Dr Sweeney has a particular focus on Microsoft, Google, AWS, VMWare, and Citrix. He often assists organisations in rationalising their licensing spend while increasing workforce engagement. He is also deeply engaged in the education sector. Joseph was awarded the University of Newcastle Medal in 2007 for his studies in Education, and his doctorate, granted in 2015, was based on research into Australia’s educational ICT policies for student device deployments.