Customer Relationship Management or Customer Service Management?
Balancing customer relationship management (CRM) and customer service management (CSM) systems is crucial for improving organisational efficiency and customer satisfaction.
Hybrid CMS: Traditional Meets Headless CMS (Part 1 of 2)
- IBRS Advisor Team
- Strategy & Transformation
While a pure headless content management system (CMS) has several advantages over traditional CMS, enterprises may be better served by a more traditional CMS that has some aspects of headless added, i.e., a hybrid CMS. IBRS explores how such a hybrid CMS can provide many of the benefits of headless, without the complexity, to support future digital content delivery strategies.
Search
Related Content
Large Language Models Should Not Be a Maslow’s Hammer
When all you have are large language models (LLMs), everything looks like a prompt. Enterprises must avoid falling into the trap of the law of the instrument, a.k.a. Maslow’s Hammer.
Modernising the Legacy Systems Portfolio
Legacy systems are typically challenging for CIOs – they often support critical business processes; they are expensive to replace and increasingly don’t meet business needs. As a result, they have been historically placed into the too hard basket. CIOs with significant legacy issues need to develop a deliberate strategy to address these challenges, rather than the squeaky wheel approach.
'%3e%3cg%20id='Final-Copy-2_2_'%20transform='translate(1275.000000,%20200.000000)'%3e%3cpath%20class='st0'%20d='M7.4,12.8h6.8l3.1-11.6H7.4C4.2,1.2,1.6,3.8,1.6,7S4.2,12.8,7.4,12.8z'/%3e%3c/g%3e%3c/g%3e%3c/g%3e%3cg%20id='final---dec.11-2020'%3e%3cg%20id='_x30_208-our-toggle'%20transform='translate(-1275.000000,%20-200.000000)'%3e%3cg%20id='Final-Copy-2'%20transform='translate(1275.000000,%20200.000000)'%3e%3cpath%20class='st1'%20d='M22.6,0H7.4c-3.9,0-7,3.1-7,7s3.1,7,7,7h15.2c3.9,0,7-3.1,7-7S26.4,0,22.6,0z%20M1.6,7c0-3.2,2.6-5.8,5.8-5.8%20h9.9l-3.1,11.6H7.4C4.2,12.8,1.6,10.2,1.6,7z'/%3e%3cpath%20id='x'%20class='st2'%20d='M24.6,4c0.2,0.2,0.2,0.6,0,0.8l0,0L22.5,7l2.2,2.2c0.2,0.2,0.2,0.6,0,0.8c-0.2,0.2-0.6,0.2-0.8,0%20l0,0l-2.2-2.2L19.5,10c-0.2,0.2-0.6,0.2-0.8,0c-0.2-0.2-0.2-0.6,0-0.8l0,0L20.8,7l-2.2-2.2c-0.2-0.2-0.2-0.6,0-0.8%20c0.2-0.2,0.6-0.2,0.8,0l0,0l2.2,2.2L23.8,4C24,3.8,24.4,3.8,24.6,4z'/%3e%3cpath%20id='y'%20class='st3'%20d='M12.7,4.1c0.2,0.2,0.3,0.6,0.1,0.8l0,0L8.6,9.8C8.5,9.9,8.4,10,8.3,10c-0.2,0.1-0.5,0.1-0.7-0.1l0,0%20L5.4,7.7c-0.2-0.2-0.2-0.6,0-0.8c0.2-0.2,0.6-0.2,0.8,0l0,0L8,8.6l3.8-4.5C12,3.9,12.4,3.9,12.7,4.1z'/%3e%3c/g%3e%3c/g%3e%3c/g%3e%3c/g%3e%3c/svg%3e)
Your Privacy Choices