
VENDORiQ: Adobe’s Big Wager – Why $1.9B for Semrush is the New Black for Enterprise Marketing
Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.

Adobe’s $1.9bn Semrush acquisition integrates SEO and GEO into the creative workflow, ensuring brands remain visible in AI-driven search results.

Navigating 2025 required balancing accelerating AI, rigorous governance, and cost control to translate market hype into actionable executive strategy. Our full access report on the year that was.

Google’s new Model Context Protocol (MCP) servers fundamentally enable structured AI orchestration at the cloud infrastructure layer, accelerating predictable, governable automation for enterprises.